Behavior change communication (BCC) has always been an essential component of all the Programs of RDI. Since most of activities of RDI has been carried out in the rural areas therefore to involve people at village level & also to deliver health, education & developmental messages effectively various BCC techniques, material & activities were tested & tried out at field level successfully and activities were organized accordingly.
Some of materials used are Audio and Video methods, training kits, modules, posters, flip chart, illustrative & game accessories, and participative flash cards etc.
RDI’s CVU is aiming to bring about the qualitative change in the life of people through informing, inspiring & encouraging people’s involvement & action for the realization of the developmental priorities and needs of their areas. CVU is a local production unit which produces and screens their monthly Video Magazines, focused on critical community issues, as an effective approach allowing communities to increase community’s awareness.
Since its inception, CVU has made a significant progress in terms of identifying community issues & problems and exploring new insights on such issues. Following this process it produced more than 125 films including 90 documentary films, promotional & educational films on health, livelihood & education & also social advertisement on eye donation, blood donation, family planning, epilepsy & cancer related awareness. These films conveyed the message such as to motivate people to bring about positive changes in their life. Women, youth & adolescents have always been in the nucleus of films produced by CVU. So far various films have been screened off in several villages of mountains with an annual coverage of approx. 50,000 people.